Tag Archives: transmission of patriarchal culture

Cadillac & Power-Over Sexuality

For a year or two Cadillac had an ad campaign featuring their sleek new black models being driven by very attractive forty-something people (I recall one ad with a man and another with a woman). The tagline of the commercials was a question, “When you turn your car on does it return the favor?” As I suggested to my kids when they got old enough to watch television, and also applicable here, watch the programs you like but pay particular attention to the commercials. They often say more about our culture and its messages and appeals to us than the programs do.
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