Tag Archives: superbowl bridgestone tire ad

Patriarchy Does Not Do Men any Favors

Robin Edgar, responded to my previous “Cadillac & Power-Over Sexuality” post with a heads up on another ad from the Super Bowl that illustrates the whole “power-over” thing to a tee. I found the ad on YouTube…

[youtube]http://www.youtube.com/watch?v=hNUWOu5BBX4 [/youtube]
Truly worthy of a Ms Magazine “no comment” this is illustrative of the subtle perpetuation of patriarchal principles through, in this case, (attempts at) humor. Did you ever have someone say something nasty to you, and when you call them on it, they say, “I’m only kidding”. Maybe so… but it’s a time-honored tactic to deliver a message without taking responsibility for it. And everyone knows that feminists have no sense of humor right? Continue reading →