In my previous pieces based on Playboy magazine’s extensive 1969 interview with Marshall McLuhan, I looked first at McLuhan’s ideas on how revolutions in our communication technology – particularly the inventions of phonetic literacy, later printing, and most recently electronic media – have fundamentally changed how we perceive the world and thus organize our society. Second, I focused on his idea that people who have grown up in an age using electronic media – radio, movies, television, computers and now the Internet – are becoming in his words “post-literate” and “retribalizing”, which involves moving away from individualism and back to a more collective experience of the world.
For my fellow Baby-boomers, this post-literate retribalization would be most stereotypically seen in the whole hippie subculture with its at times paradoxical conformist non-conformity, including the whole sex, drugs, rock and roll, long hair, bell-bottoms and tie dye thing, the collective focus on “peace, love, joy” and sense of solidarity, as the band The Who sang, “talkin bout my g-g-g-generation”. Think thousands of young people at an anti-war rally holding hands and singing in unison, “All we are saying is give peace a chance”.
For my kids in the Millennial generation, with their developmental milieu of computers, cell phones and the Internet, their “hive mind” of connections with each other through their ubiquitous electronic devices would seem the most obvious evidence of perhaps an even higher level of the same retribalization. A blank stare at times to their parents or other adults, masking a complicated web of virtual “kinship” with each other.
So in this third installment of my messy tussle with the ideas of this “metaphysician of media”, I want to look at the issues he raises regarding the development of retribalized youth in a culture that still has not come to grips with its post-literate zeitgeist. My fellow Baby-boomers these days cavalierly throw around the term “gone viral” like we’re still hip and all, but I don’t think we fully understand what it means when our entire culture is in the grips of such virtual infections spread by our ubiquitous electronic media.
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Category Archives: Context
Mud Wrestling with McLuhan Part 2 – Retribalization
So following up on my first piece on the subject, I continue my metaphorical mud wrestle with the outside the box ideas of the coiner of the term “Global Village”, Marshall McLuhan. I almost had the occasion to meet the man in Toronto in 1970, since he was a collaborator and friend of my mom’s best friend Mary Jane Shoultz, one of my “Feminist Aunts”. Though I missed that opportunity, Mary Jane regaled me with his ideas over the years of my older youth, and I must say they resonated with my own emerging view of the world as a kid growing up in the age of electronic media.
What recently rekindled my intimate tangle with McLuhan’s ideas was a link shared with me to his extensive 1969 interview in Playboy Magazine, which I had never read, probably focused at that age on the magazine’s other featured content! In my first piece on the interview, I focused on his ideas on how revolutions in communication technology – particularly, phonetic literacy, printing and now electronic media – have successively transformed human culture.
Holy Week, Holy Shariah?
I find it ironic that in his commentary “Holy Week, Holy Shariah” for Townhall.com, former action movie star turned pundit Chuck Norris (his byline says “columnist and impossible to kill”) reminds us we need to be afraid (be very afraid) of religious influence creeping into our American legal system. Is Norris just another Hollywood apologist for Christian-hating secular humanists and the ACLU (American Communist License Unlimited)?
Not quite! Norris opens his piece with the following set up…
As most Americans have done since our republic’s inception, millions of us across the country this Holy Week will commemorate the crucifixion and resurrection of Jesus Christ. But what concerns me in America is not only the growing disdain for Christian sentiment but also the increasing spread of Shariah…There’s no mystery that radical Islamists intend to use the freedoms in our Constitution to expand the influence of Shariah. But still, too many Americans don’t know or understand how it threatens the very fabric of our republic. So I’ve decided to do a series on how Shariah is seeping into American society.
The Death of Literacy?
There’s been a thread on the Alternative Education Resource Organization (AERO) listserv I participate in titled “The Death of Literacy”, started by one of the more active list participants, Todd, who is closing down his book store which he has unsuccessfully tried to transform into a learning center or perhaps a library for alternative schools in the San Francisco Bay area where he lives. He is bemoaning a generation of young people who appear to be turned off to books and literature (at least the printed and bound versions you buy in bookstores or borrow from the library), in favor of electronic media and particularly dazzling video games that to many in the older generations seem like tools for killing time, perhaps self-medicating the stresses of life, and little more.
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The Soundtrack of my Life
My life has been lived to a soundtrack. Growing up in an age of ubiquitous car radios, restaurant juke boxes, record players and later stereos, it seems like the popular songs of the day were always playing in the background, over and over. Music affects us emotionally and can evoke strong feelings of all sorts in the listener. In my case it also became a sort of storage mechanism for a lot of those strong feelings.
Forty years later I can hear a pretty mundane pop song like Tommy Rowe’s “Dizzy”, which I heard constantly when I was in my junior high years and I can be overcome with the feelings of being that young teenage boy with a crush on a girl but afraid to tell her or even talk to her. Those sort of emotional memories stay with you and I believe shape you subconsciously.
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Responding to Libya in a More Egalitarian World
Competing with Japan’s earthquake tsunami nuclear crisis, Libya has jumped back to the top of CNN’s “breaking news” with the beginnings of implementation of a UN approved no-fly zone (plus more) authorization. The UN resolution came not that long after the Arab League had agreed to support that no-fly zone, apparently giving Russia and China the diplomatic cover to merely abstain and not veto the UN Security Council resolution. Surely this was the culmination of a great deal of collaboration, coordination and compromise between the administrations of key countries around the world.
But it was also a source of significant criticism from both progressives and conservatives in this country that were hoping the US would have acted more quickly and decisively. I find it interesting what may lie behind those criticisms, and what the more cautious and deliberate action by the US may be indicating in terms of the greater human transition from patriarchy to partnership, from hierarchies of control to more of a circle of equals.
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The Politics of Taking, Keeping or Bestowing Your Name
A piece on Yahoo, “Hyphenated married name fight heats up on Facebook” by Janelle Harris for CafeMom’s blog The Stir, caught my partner Sally’s attention. The piece invokes feminist principles including calling out patriarchy as the problem, but the political act that the author is marshaling her arguments for is in my world view a pretty tepid one, though in the author’s it may seem pretty radical. The other aspect of this piece that caught Sally’s attention were the 2000 plus comments at the time (now more than 3100) that in engendered, with a wide spectrum of opinions.
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The Forgotten Mythos of Reason
In my previous piece, “Got Mythos?”, inspired by Karen Armstrong’s book, The Case for God, I concluded that…
Our country has a great principle of separation of Church and State, which acknowledges a role for both. How about agreeing as well on some sort of principle of the separation of logos and mythos, and acknowledging the value of both as well? If religion stayed in what [Karen] Armstrong describes as its original realm of a vibrant and non-discredited mythos, would people be expressing so much hate and acting with such violence in the name of religious “truth”.
Months later now and finally getting back to Armstrong’s book, I finished reading chapter 3, “Reason”, where she talks about the origins of the kind of principled thought, discourse and learning, developed in Classical Greece between 600 and 300 BCE, that became the foundation of the principles and methods of science.
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Moving Toward an Egalitarian Work Place
In everything I write and everything I do I am all about calling out and promoting our societal transition from hierarchical to more egalitarian institutions and practices. I do not stop in these efforts at my workplace, and am pleased to report that my work environment has a lot of egalitarian features, thanks to the efforts of my boss, many of my co-workers and myself. Following up on my piece from back in July, “Much More and Much Less than a Boss”, I want to call out some of the aspects of that effort.
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My Tentative Embrace of Left-Libertarianism
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